The Importance of Focus Groups
UPDATE: I wanted to clarify that I think Focus Group is not the right term, because it is more of a “sounding board”, so that people can express their opinion about the whole thing.
Recently I have been toying with a small change to my business model. Although it is a small material change in regards to the technical implementation of one of the features, but there is a significant effect of how potential users would interact with the site. I have thinking about this for the last few weeks and I can’t find a clear benefit (or detriment) to either approach.
So today over lunch with my good buddy my best mate Joe from EmediaCreative (today is my birthday by the way 
), he mentioned the idea of a Focus Group. I had thought of this before, but I thought as a one man show, how can I manage (or afford) to do this? But Joe mentioned something quite important “Between us, I am sure we could muster a dozen friends to sit down and do this with”. And he is right!!
But I then thought, why stop there? Why not work the social sphere. Time to mention it to people on twitter, followers to this blog etc etc! These random people are going to be more impartial than my friends that might be afraid to offend me.
So the offer is going out; Want to be part of a focus group for an exciting new start-up? Complete the form below!!!
Hi
I’m a Software Engineer with experience of over 10 years.
My specialty is in Java and c++.
Looking for a job in an exiting High-Tech company.
I’m an Australian permanent resident and currently in Israel but can reach Australia within 10 days.
Regards.
This is a great blog, read some of the other stuff on here to, not just this.